App-store storytelling
Plan screenshot sequences, localization and submission checks without treating a preset as approval.
Store specifications are maintained by Apple and Google and can change. Check the relevant console's current requirements for the device family and asset type. MockupX creates images; it does not submit listings, validate every policy or guarantee approval.
Choose the first screenshot in an app-store sequence
The first screenshot should make the app's main task understandable quickly.
Read the guide ↗Plan an app-store screenshot sequence before designing
A sequence is easier to follow when each image answers a different question.
Read the guide ↗Make screenshot copy work in longer translations
Translated copy may need more space than the original.
Read the guide ↗Keep screenshot interface language consistent with the listing
The screenshot and its surrounding caption should tell the same localized story.
Read the guide ↗Distinguish store screenshots from feature graphics
Screenshots and feature graphics have different jobs and requirements.
Read the guide ↗Check Apple screenshot dimensions before exporting
Use Apple's current screenshot specification for the relevant device family.
Read the guide ↗Check Google Play preview assets before handoff
Google Play distinguishes preview asset types and applies requirements to each.
Read the guide ↗Write shorter app-store screenshot captions
A caption should explain the visible benefit without competing with the interface.
Read the guide ↗Keep a store screenshot sequence consistent
Repeat framing and text placement so the viewer can focus on the changing feature.
Read the guide ↗Check for watermarks before submitting store visuals
Inspect the actual exported file for any watermark before deciding it is ready for submission.
Read the guide ↗Keep app-store screenshots aligned with the shipped app
Use current, representative interface states so the listing matches the product people install.
Read the guide ↗Package app-store screenshots for a release handoff
A clear handoff reduces the chance of uploading the wrong language, size or sequence.
Read the guide ↗Run a final app-store screenshot review
Review technical eligibility and visual clarity separately.
Read the guide ↗