PRINCIPLE 01Build one clear visual hierarchy
A mockup usually needs one hero: the interface, the headline, or the device. Decide which element earns the first glance, then reduce the contrast, size, or detail of everything competing with it.
For product screenshots, the interface should normally carry the most information. Supporting copy works best when it explains the benefit without repeating every detail visible on screen.
PRINCIPLE 02Use backgrounds to create separation
The background is part of the composition, not empty space. A quiet solid color can make a detailed interface easier to read; a soft gradient can add depth when the screenshot itself is visually flat.
Check contrast around the full edge of the device or browser. If part of the frame disappears, adjust the background, shadow, or frame finish before adding more decoration.
PRINCIPLE 03Give every crop a job
A full screenshot explains context. A tighter crop directs attention. Crop deliberately around the action, result, or interface pattern the audience needs to understand, and avoid cutting through controls in ways that look accidental.
When adapting one visual to several ratios, keep a center-safe composition first. Then make small crop and spacing adjustments instead of forcing every format to use identical coordinates.
PRINCIPLE 04Export for the destination
Design at the final aspect ratio and export enough pixels for the destination. Upscaling a small source cannot restore missing interface detail, while exporting far beyond the required size can make files unnecessarily heavy.
Use transparency only when the destination supports it, and inspect compressed formats around text, icons, and high-contrast edges before publishing.