APP-STORE STORYTELLING

Keep a store screenshot sequence consistent

Repeat framing and text placement so the viewer can focus on the changing feature. Use a reference slide to guide the rest.

Put it into practice

  1. Choose a background and caption style.
  2. Keep device scale similar across related slides.
  3. Review all images together in order.

What this looks like

WORKED EXAMPLE

Five screenshots share a common headline area while showing distinct tasks.

A detail to keep clear

Consistency should not force a different orientation or screen into an unreadable crop.

Using MockupX

Store specifications are maintained by Apple and Google and can change. Check the relevant console's current requirements for the device family and asset type. MockupX creates images; it does not submit listings, validate every policy or guarantee approval.

Check the result

Keep the original screenshot, then review the exported file at the size where people will see it. Check the message, the visible interface and the final crop separately. For a handoff, record the destination and the approved file so another person can distinguish the final version from a draft.

Try it in the editor ↗Explore the related tool or guide →

References and further reading

Use the official references for format behavior and current destination requirements. The composition advice above is a practical design approach, not a promise of platform approval.

Apple screenshot specificationsGoogle Play preview assets