For Notion and spreadsheet templates, design assets, app features, tutorials, checklists and guides that people search for and save.
Pinterest Pin mockups built for a tall, crowded grid.
Pinterest works more like a visual search engine than a feed: people look for ideas, save them, and click through later. For software and digital products, Pins that do well are useful on their own (a template preview, a checklist, a before-and-after) and lead to a page that delivers exactly that. This page covers Pinterest's own specs, the safe zone it publishes, a layout Pinterest recommends, and how to build Pins from screenshots in MockupX.
PINTEREST PIN
A useful promise, made visual1000 × 1500 · 2:3
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Start with the job, then choose the frame.
Pinterest recommends a 2:3 aspect ratio, 1000 × 1500 pixels, for standard Pins, and warns that Pins taller than 2:3 may be cut off in feeds. Image Pins can be BMP, JPEG, PNG, TIFF or WebP up to 20 MB on web. Put the key message at the top, the visual in the middle and details at the bottom, and keep text away from the edges.
Browse app store & social generators →Use a Pin when the image is useful on its own and the linked page delivers what the Pin shows. If the page does not match the Pin, the click is wasted.
Pinterest Pin sizes and limits
Pinterest publishes organic Pin specs in its help center and ad specs in its business help, and they agree on the shape: 2:3 for standard image Pins. Its creative best practices page recommends 1000 × 1500 pixels and notes that larger aspect ratios may get cut off in people's feeds.
Text limits matter as much as pixels: a Pin title can be up to 100 characters, and Pinterest says the first 40 are the most likely to show. Descriptions can run to 800 characters, and the text box to 250.
| Format | Ratio | Size | Files and limits |
|---|---|---|---|
| Standard image Pin | 2:3 | 1000 × 1500 px recommended | BMP, JPEG, PNG, TIFF, WebP; 20 MB on web |
| Standard image ad | 2:3 | 1000 × 1500 px | PNG or JPEG; 20 MB desktop, 32 MB in-app |
| Carousel ad | 1:1 or 2:3 | Same ratio on every card | 2 to 5 images, 20 MB each |
| Collections ad | 1:1 or 2:3 | Secondary images share one ratio | 1 hero, up to 24 secondary; 10 MB |
| Full-screen video Pin | 9:16 | 1080 × 1920 px | Also 1:2, 2:3, 3:4, 4:5 or 1:1 |
Pinterest's safe zone
Pinterest's Pin specs page lists a safe zone: keep text and key elements at least 270 px from the top, 65 px from the left, 195 px from the right and 790 px from the bottom. These pixel values are given alongside the full-screen 1080 × 1920 format, where Pinterest overlays controls and the Pin title. On a standard 1000 × 1500 Pin, the same lesson applies in proportion: the bottom and right edges are where the interface sits, so keep the headline and product clear of them.
A practical margin for a 1000 × 1500 Pin is about 60 px at the top and sides and 120 px at the bottom, with the product and headline inside. That is our working guideline, not a Pinterest figure, so check the Pin in the app after publishing.
The layout Pinterest recommends
Pinterest's creative best practices describe a simple structure: visuals in the middle, key messaging in a text overlay at the top, extra details at the bottom. It also asks for a logo or brand name on every ad, clearly visible but not dominating. For product Pins, that maps to three bands.
MockupX's optional headline and description fields cover the text; drag the text block toward the top of the canvas and keep the description short, or leave the details to the Pin description.
- Top band: the promise, in five to eight words (“Weekly meal planner in Notion”)
- Middle band: the product, large: a template screenshot, an app screen in a phone frame, or a before-and-after
- Bottom band: a detail or two and a small brand name, kept clear of the bottom edge
Setting up a 2:3 canvas in MockupX
MockupX does not have a Pinterest preset, so set the size in the custom fields: 1000 × 1500 for Pinterest's recommendation, or 2000 × 3000 for a sharper file well under the 20 MB limit. Custom sizes work on every plan, from 320 to 6000 pixels per side. The Portrait preset (1080 × 1350, 4:5) is a fallback if you want one image for Pinterest and Instagram, since 4:5 is among the ratios Pinterest lists, but it gives up a third of the height.
- 1000 × 1500: Pinterest's recommendation
- 2000 × 3000: same shape, sharper text
- Avoid anything taller than 2:3 for standard Pins
Product Pins that earn saves
People save Pins they expect to use later. A screenshot of a whole app rarely qualifies; a preview of the exact thing someone will get does. Build each Pin around one concrete, searchable outcome.
Worked example: a budgeting spreadsheet template. Canvas 1000 × 1500; top band “Monthly budget template for Google Sheets”; middle, an iPad frame in landscape showing the dashboard tab, filling about 55% of the height; bottom, “Free copy, works on mobile” in small type and the brand name. The link goes to the page where the template can be copied.
- Template preview: the template itself, cropped to its most useful view, in a browser or iPad frame
- How-to step: one screen in a phone frame with the step as the headline
- Checklist or cheat sheet: the content itself, large enough to read in the grid
- Before and after: two screens in the Balanced duo layout, same scale, clear labels
Make the destination match the Pin
The linked page should deliver the template, tutorial, feature or product shown in the Pin, ideally above the fold. A Pin promising a meal planner that links to a generic home page loses the visitor and teaches Pinterest the Pin is a poor result. Use the same screenshot on the landing page so the visitor recognizes they are in the right place.
A Pin template you can reuse
Pinterest rewards a steady stream of fresh Pins, which makes a repeatable template worth setting up. Fix the canvas, margins, background and headline position; let the screenshot and headline change. MockupX's background presets give you a small, consistent palette, and keeping the same frame and layout across a series makes your Pins recognizable in the grid.
- Same canvas size and margins on every Pin
- Two or three background colors at most for the series
- Headline in the same position, same weight
- Screenshot scale consistent so the product looks the same size
Common Pin mistakes
Most weak Pins fail the grid test: they are judged in a column of other images at small size, often in a second or less.
- Headline in small or thin type that disappears in the grid
- Several tiny screenshots instead of one large one
- Pins taller than 2:3, which may be cut off
- Text against the bottom or right edge where the interface sits
- A link to a page that does not show what the Pin promised
Make a Pinterest Pin in four steps
Start from the page the Pin will link to, then design the promise.
- Write the outcome a visitor will find after clicking, and capture the screen that shows it.
- Set a custom 1000 × 1500 canvas in MockupX and choose a frame or the frameless screenshot style.
- Put the promise at the top, the product large in the middle and a short detail with your brand name at the bottom, clear of the edges.
- Export PNG or JPEG, view it at small size in a column of other Pins, then publish with a title whose first 40 characters carry the point.
Pinterest pin mockup FAQ
What size is a Pinterest Pin?
Pinterest recommends a 2:3 aspect ratio, or 1000 × 1500 pixels, for standard Pins, and warns that Pins taller than 2:3 may be cut off in feeds. Full-screen video Pins use 9:16 at 1080 × 1920.
What file types and sizes does Pinterest accept?
Pinterest's Pin specs list BMP, JPEG, PNG, TIFF and WebP for image Pins, up to 20 MB on web. Image ads accept PNG or JPEG up to 20 MB on desktop and 32 MB in the app.
Where should text go on a Pin?
Pinterest recommends key messaging at the top, visuals in the middle and extra details at the bottom. Keep text away from the bottom and right edges, where Pinterest's safe-zone guidance shows the interface sits.
Does MockupX have a Pinterest preset?
Not a named preset. Set a custom 1000 × 1500 or 2000 × 3000 canvas; custom sizes from 320 to 6000 pixels per side work on every plan.
How long can a Pin title be?
Up to 100 characters. Pinterest says the first 40 characters are the most likely to show, so put the important words first.