For iOS, Android, cross-platform, and companion-app releases that need coordinated assets across multiple owned and earned channels.
App launch marketing assets that connect the store page to the campaign.
Use one approved app story across store screenshots, feature art, landing pages, social posts, email, and press materials. Keep platform-specific screens truthful while making the launch feel visually coherent.
APP LAUNCH KIT
Store-ready, campaign-coherentiOS · Android · launch
QUICK ANSWER
Start with the job, then choose the frame.
Start with an approved screen library and one message hierarchy. Build store assets to current publisher requirements first, then recompose the same product proof for landing, social, email, and press destinations.
Browse product marketing workflows →Use the workflow when store compliance, platform-specific UI, and campaign consistency need to be managed together.
Approve the app story and screen library
Choose the launch promise, benefit order, supported platforms, and a small set of current screens. Review privacy, localization, and feature availability before design multiplies the captures.
Build stores as distinct deliverables
Apple and Google control different assets and technical requirements. Share the campaign system, but use the correct platform UI and validate each store set independently.
Extend the launch without losing platform truth
Landing and social artwork can combine devices or simplify framing, but should not imply a feature exists on both platforms when it does not. Label platform-specific experiences where needed.
Produce an app launch kit in dependency order
Resolve product truth and store requirements before campaign variations.
- Approve the audience, primary promise, supported platforms, and privacy-safe source screens.
- Create and validate App Store and Google Play deliverables against current publisher requirements.
- Build the landing-page hero and supporting product visuals from the approved store system.
- Recompose social, email, and press assets, then run one cross-channel claim and platform review.
app launch marketing assets FAQ
Which assets belong in an app launch kit?
The set often includes App Store and Google Play images, feature artwork where required, landing-page visuals, social variants, email imagery, and press-ready product screenshots.
Can iOS and Android use the same screenshots?
Use the same narrative and brand system, but show truthful platform-specific UI and validate each store’s technical requirements independently.
What should be approved before asset production starts?
Approve the audience, launch promise, platform availability, screen library, localization scope, and current store requirements before multiplying files.