META PLACEMENT SIZE REFERENCE

Facebook ad sizes, simplified into placement-aware creative variants.

Avoid a brittle list of every ad surface. Build intentional feed and full-screen families, then use current Ads Manager checks for the campaign placements you actually select.

A CSS placement matrix for planning feed and full-screen ad creative.
QUICK ANSWER

Start with the job, then choose the frame.

Use square or 4:5 portrait artwork as practical feed variants and a dedicated 9:16 composition for Stories and Reels. These are workflow families rather than a guarantee for every Meta placement; verify current specs and preview crops during campaign setup.

Browse platform size references →
Paid social designers and media teams

For campaign briefs, creative matrices, asset handoff, and preflight across Facebook and related Meta placements.

A smaller, intentional variant set

Use this reference to reduce automatic-crop failures while avoiding dozens of redundant files for placements the campaign does not use.

01 / PRACTICAL GUIDANCE

Group placements by viewing shape

Feeds favor square or portrait hierarchy, while Stories and Reels require a full-screen vertical composition. Treat these as different layouts with shared brand rules.

02 / PRACTICAL GUIDANCE

Protect text and product detail from interface zones

Buttons, account information, captions, and controls can overlap creative. Keep indispensable content away from edges and check the placement preview generated by the current campaign tool.

03 / PRACTICAL GUIDANCE

Let the media plan define the export list

Do not produce every possible size before placements are selected. Build the variants the media plan needs, record their destinations, and validate each inside Ads Manager.

REPEATABLE WORKFLOW

Create a placement-led ad size matrix

Start with selected delivery surfaces, not a universal template pack.

  1. Confirm the campaign’s actual placements and group them into feed and full-screen families.
  2. Build square or portrait feed artwork and a separately composed 9:16 vertical version.
  3. Preview interface overlays, crop behavior, and mobile text size for each selected placement.
  4. Export only approved variants and complete final validation in the current Ads Manager workflow.
COMMON QUESTIONS

Facebook ad sizes FAQ

What size should a Facebook feed ad use?

Square and 4:5 portrait are practical feed working ratios. The final choice depends on selected placements, so confirm current requirements in Ads Manager.

Can the same file be used for Facebook Stories?

A dedicated 9:16 composition usually uses the full-screen placement better than an automatically centered feed asset.

Why not list one exact size for every Facebook ad?

Meta supports many placements and updates presentation behavior. A placement-family workflow plus current campaign validation is more maintainable than treating an old static list as permanent.